Birmingham’s commercial geography includes the Colmore Business District and Snow Hill, alongside the different business communities of Digbeth and the Jewellery Quarter. Financial and professional services are important to the city, while its Enterprise Zone also focuses on ICT, creative industries and digital media. Digbeth’s creative identity makes it a different working environment from a corporate advisory meeting near Colmore Row.
The International Convention Centre, usually called the ICC, is a major conference venue in the city centre.
Consider the difference between a potential referral and an invitation to discuss a project. The former needs a clear account of your professional remit; the latter may call for relevant public examples. Neither benefits from a profile that tries to sound equally specialised in every local industry. For visiting delegates, a plain explanation of your work is more useful than district names alone. Use Birmingham’s commercial geography to explain where a conversation happened, while allowing your expertise to provide the reason for continuing it.
An introduction made in the Jewellery Quarter may have a different purpose from one near Snow Hill, even when the same adviser attends both meetings.
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