Digital Business Cards for Solicitors in the UK
Short answer
For UK solicitors, a digital business card is a simple, branded profile that shows who you are, your firm and your SRA number, and points to the firm’s price and complaints information. Use it to share contact details after meetings. Never use it to collect case details: keep those inside the firm’s own systems.
Digital Business Cards UK Editorial Team — UK professions
Digital Business Cards UK Editorial Team · Published · Updated
Solicitors introduce themselves constantly: to new clients, to the other side, to barristers, to referrers and at networking events. A digital business card can make those introductions clearer. It also needs more care than most professions, because of regulation and client confidentiality.
This guide is for solicitors and law firms in England and Wales. It covers what to put on a profile, how to point to your firm's regulatory information, what to leave off, and how to use it in meetings.
For the general buying checks, see our UK buyer's guide to digital business cards.
What a digital business card does for a solicitor
A digital business card is a web profile with its own link and QR code. The person you share it with opens it in their browser and can press Save to Contacts to put your details in their phone. No app is needed on either side.
For a solicitor, the value is accuracy and consistency. Your name, role, direct line, email and office address arrive correctly. When you move team, change number or qualify as a partner, you edit the profile once and every shared link shows the update.
It is a contact and introduction tool. It is not a place to take instructions or hold client information. That boundary is the most important part of this guide.
Introductions and referrals
Much legal work arrives through referrals: from accountants, financial advisers, estate agents, other firms and past clients. A referrer who can forward one link does a better job of introducing you than one who passes on a name.
- Make your practice area clear. "Residential conveyancing, Leeds office" helps a referrer send the right work your way.
- Add a short, factual bio. Your qualification, your team and the kind of matters you handle.
- Give one clear next step. A direct line, an email address or a link to book an initial appointment.
Ask regular referrers to save your profile, so your current details are always in their phone.
Your SRA number and the SRA digital badge
Clients increasingly check who they are dealing with. Your profile can make that easy.
The SRA Transparency Rules set out information that authorised firms must make available to clients and potential clients. This includes publishing price and service information for certain services and information about how to complain. The rules also require firms to display the SRA's digital badge, which the SRA calls its clickable logo, on their website.
The badge belongs on the firm's website, where the SRA's software checks it. Your profile does not replace it. Instead, use the profile to point clients to the right place:
- Show your SRA number in your details, if you or your firm choose to.
- Name the firm as it appears on its website, with its office address.
- Link to the firm's website, where the digital badge is displayed.
- Link to the firm's price and service information, if your work falls within the services covered.
- Link to the firm's complaints procedure.
Keep this information identical to the firm's website. If your compliance team updates the website, update the profile at the same time.
This is general information, not legal advice. Your firm's compliance officer is the right person to confirm what your profile should show.
What to put on a solicitor's profile, and what to leave off
| Put on the profile | Leave off the profile |
|---|---|
| Your name, role and practice area | Any client names or matter details |
| Firm name, office address and direct line | Personal mobile numbers you do not want shared |
| Your SRA number, if you choose to show it | Wording that promises an outcome |
| Links to the firm's website, price information and complaints procedure | Forms that invite people to describe their case |
| A short, factual bio | Testimonials your firm has not approved |
| A link to book an initial appointment, if the firm uses one | Fee quotes that differ from the firm's published information |
Client confidentiality: never collect case details through the card
This is the rule that matters most. A digital business card is shared widely and is designed for contact details. It is not the place for confidential information.
- Do not use Forms or Enquiries to collect case details. If your profile has an enquiry option, ask only for a name and a way to get in touch, and say clearly that people should not include details of their matter.
- Move conversations into the firm's own systems. Once someone gets in touch, continue in the channels your firm has approved for client communication.
- Use Password Protection carefully. It can lock a section of your profile, but it is not a client portal. Do not store client documents there.
- Keep the profile public-safe. Assume anyone could see everything on it.
Private clinics face similar care with patient information; our guide for UK private clinics explains how they keep health details off the profile.
A short line near any contact option helps: "Please do not include details of your matter. We will contact you to arrange a confidential conversation."
Contact details you do collect are personal data under UK GDPR and the Data Protection Act 2018. The ICO's advice for small organisations is a useful starting point, and our guide to digital business cards and UK GDPR explains the basics.
This is general information, not legal advice.
Firm branding
A firm looks more organised when every solicitor's profile matches.
- One template and one set of colours across the firm, chosen from Templates.
- One format for job titles, for example "Associate Solicitor, Family".
- The firm's logo on every profile.
- The same regulatory links on every profile, maintained by one person.
Use Visibility & Order to put the most useful sections first, and Contact Display to choose which details are public. Many solicitors show a direct line and email but not a mobile number.
Court and client meetings
Solicitors often meet people where paper cards are awkward: in court buildings, at client premises, on video calls and at networking events.
- After a client meeting. Text or email the link so the client has your direct line and the firm's address.
- At court. Exchange details with counsel or the other side by showing your QR code, instead of hunting for a card.
- On video calls. Paste the link into the meeting chat at the end of the call.
- At networking events. Show your QR code so referrers can save you before you move on.
- In email. Add the link to your email signature, below the firm's standard signature details.
Keeping the profile up to date
A profile that is out of date is worse than none. Build updates into the firm's routine.
- When someone joins, add their profile with the firm's template before they start client work.
- When someone leaves, remove their profile so their old details stop being shared.
- When the firm's regulatory information changes, update every profile's links on the same day as the website.
- Every few months, check each link still works and each title is current.
One named person, often in marketing or compliance, should own this.
A simple outline for a solicitor's profile
- Name, role and practice area
- Firm name, office address and direct line
- SRA number, if shown
- A two-sentence factual bio
- Links: firm website, price and service information, complaints procedure
- One next step: phone, email or an initial-appointment booking
Which plan suits a solicitor?
Both plans are a single payment in pounds with UK VAT included.
- Brand Presence (£45) suits most solicitors. It includes Details, Social Links, Documents, Templates, Contact Display, Visibility & Order, Password Protection, Analytics, QR Code, Save to Contacts and Unlimited Edits.
- Business Add-ons (£90) adds Bookings, Enquiries, Forms, CRM, Contact Leads and Export. Bookings can be useful for initial appointments. Use Enquiries and Forms only for contact details, never case details.
Start on the online business card page if you mostly share in writing, such as in emails and on LinkedIn.
Working with other professionals
Solicitors often work alongside accountants and financial advisers, and refer clients between them. Our guides for UK accountants and UK financial advisers cover the regulatory points in their professions.
Frequently asked questions
Can I put my SRA number on my digital business card?
Yes, if you or your firm choose to. Show it in your details and keep it identical to the firm's website and the SRA's records.
Does my profile need the SRA digital badge?
The SRA Transparency Rules require firms to display the digital badge on their website. Your profile can link to the firm's website, where the badge is shown. This is general information, not legal advice.
Can clients send me case details through the card?
They should not. Ask only for contact details and say clearly not to include details of their matter. Continue the conversation in the firm's approved channels.
How do I point people to the firm's price and complaints information?
Add links to the firm's published price and service information and its complaints procedure. Keep them the same as the firm's website.
Can every solicitor in the firm use the same design?
Yes. Choose one template and set of colours, and use the same title format and regulatory links on every profile.
Which plan should I choose?
Brand Presence suits most solicitors. Business Add-ons adds Bookings for initial appointments, with Enquiries and Forms used only for contact details.